CBWhite specializes in conducting market research and developing strategies for nonprofit organizations. By helping nonprofits understand their constituents – the people they serve, the partners they work with, the funders they seek – we make it possible for them to pursue their missions more effectively.

Within market research, our specific areas of expertise include:

  • Focus Groups
  • Interviews
  • Surveys
  • Data Analysis

We use these tools to shed light on the needs and motivations of key constituencies, providing invaluable information that can be used to shape an organization’s overall strategy. In the big picture of a nonprofit’s marketing efforts, our work comes first and informs the planning and implementation phases.

Our clients come from all corners of the nonprofit arena:

  • Arts & History
  • Children & Youth
  • Community Improvement
  • Economic Development
  • Education & Libraries
  • Environment
  • Health
  • Philanthropy & Grantmaking
  • Policy & Law

Our Process

We take a four-step approach to delivering meaningful insights to our clients:

1. planning

  • Define goals
  • Identify issues
  • Broaden possibilities

2. market research

  • Focus groups
  • Interviews
  • Surveys

3. analysis

  • Synthesis
  • Reporting
  • Recommendations


4. integration

  • Ensure communication to staff and board
  • Collaboration in decision-making
  • Advise marketing implementation team