Carol B. White, Principal

Carol White has helped clients turn information into high-impact marketing strategies for over 20 years.  

Prior to founding CBWhite, Carol spent many years as a market research consultant to Fortune 500 corporations, absorbing best practices across a wide range of industries. She founded CBWhite in 1999 to help nonprofit organizations use marketing research information and practices to further their missions.

Launching CBWhite gave Carol the opportunity to combine the type of work she enjoyed with her passion for community involvement. She is a firm believer that marketing can help organizations be more effective without compromising their missions. She has delivered many seminars and speeches on branding, strategy, planning, and research. Every day, she feels fortunate to be working with clients she cares about, providing services and expertise they need.

Carol holds a BA in Economics from the University of Michigan and an MBA in Marketing from the University of Chicago. She has been a guest lecturer at the University of Chicago Booth School of Business and served on the Board of Directors of Chicago Women in Philanthropy. She is an active member of the Association of Consultants to Nonprofits

Find out what clients say about working with Carol.

Email Carol at carol@cbwhite.com

Associates

Depending on the nature of the assignment and each client’s needs, CBWhite calls on other highly qualified specialists to supplement its project teams. Most experts come from the membership ranks of the Association of Consultants to Nonprofits. They include strategic planners, fundraisers, writers, graphic designers, Web site developers, communications and public relations specialists, and others. Through these affiliations, CBWhite is positioned to deliver a full range of services at independent consultant prices.