Carol B. White, Principal

Prior to starting CBWhite in 1998, Carol spent more than 15 years as a market research consultant to Fortune 500 corporations, absorbing the best marketing practices across a wide range of industries. In the last 10 years, her marketing expertise has been translated for and successfully applied to more than 40 clients in the nonprofit arena.

Launching CBWhite gave Carol the opportunity to combine the type of work she enjoyed with her passion for community involvement.  Based on experience and her own market research, she was certain the nonprofit sector would benefit from a more strategic approach to marketing. A decade later, she feels fortunate to be working with clients she cares about, providing services and expertise they need.

Carol holds a BA in Economics from the University of Michigan and an MBA in Marketing from the University of Chicago. She guest lectures at the University of Chicago, has led a marketing seminar at the Donors Forum of Chicago and served on the Board of Directors for Chicago Women in Philanthropy.

She is also the co-author of an illuminating white paper, titled Third Sector Leadership in Chicago: The first portrait of executive leaders in Chicago’s human service agencies. View the PDF

Find out what clients say about working with Carol.

Email Carol at carol@cbwhite.com



Julianne Dieterich, Senior Manager

Julianne joined CBWhite in 2016, bringing expertise in research design and data analysis. Julianne's prior experience includes 14 years evaluating the performance of federal programs and helping nonprofit organizations prepare for major capital campaigns. Through structured interviews, focus groups, surveys, and quantitative and qualitative analysis, Julianne develops useful insights to guide organizations' decision making. 

Julianne holds a BA in American Studies from Northwestern University, an MA in Philanthropic Studies from Indiana University (Indianapolis), and a Masters of  Public Policy from the University of Chicago.

Email Julianne at julianne@cbwhite.com


Other Associates

Depending on the nature of the assignment and each client’s needs, CBWhite calls on other highly qualified specialists to supplement its project teams. Most experts come from the membership ranks of the Association of Consultants to Nonprofits. They include strategic planners, fundraisers, writers, graphic designers, Web site developers, communications and public relations specialists, and others. Through these affiliations, CBWhite is positioned to deliver a full range of services at independent consultant prices.