Carol has worked with scores of nonprofit organizations since starting her business in 1998.
Her high rates of referrals and repeat business are a testament to her clients’ high levels of trust in her process and satisfaction with her work.
Here is what just a few of them have to say about working with Carol.



Trinita Logue, Founder and Senior Advisor, IFF 

"Carol advised us on the most cost-effective strategy for completing our market research, as well as on the various research components. Her broad experience translates into efficiency for the client – she and her associates know what will work best to get the  information an organization needs. When we considered a name change, Carol gave us options organized by time and cost, in the context of many similar projects managed by her company. This approach immediately put things in perspective for our Board of Directors."


Jerry Adelmann, President and CEO, Openlands

"Carol has served as a trusted guide for us on a variety of projects. She helps us clarify our questions and listens carefully to our concerns, then she delivers the information we need to develop smart strategies and take action. We now have a much deeper understanding of our strengths and challenges, thanks to Carol's insightful interviews with our funders, partners, colleagues, and other constituents. She also helped us tackle a challenging set of branding issues and provided the quality research we needed for a high-impact, well-coordinated implementation. We look at Carol as a wise and sensitive partner who cares deeply about our mission."


Paul Caldwell, Artistic Director, Youth Choral Theater of Chicago

“I was a skeptic about using a consultant. But, CBWhite worked with our team to understand our challenges, gather data from our constituents, and use the information to drive powerful branding and marketing planning. We put the plan into action with greater confidence and, literally, it saved the organization as our enrollment numbers went up (at a time other youth choral groups were seeing steep declines).”


Alicia Huguelet, former Director of Advocacy & Communications, Y-ME Illinois

Now, Senior Consultant at Koné Consulting

"When we first started looking for someone to help with research to support important decisions, we had trouble finding what we needed. Some consultants were too business-oriented for us, while others were too ‘touchy-feely.’ When we found CBWhite, we felt like Goldilocks – we had finally found one that was ‘just right.’ Carol's mix of corporate savvy and understanding of what is important to nonprofits was the perfect fit."


Patricia M. Bombard, BVM, D.Min., former Executive Director, Institute for Spiritual Leadership

Now, DePaul University Director of Vincent on Leadership: The Hay Project

"As the executive director of a small non-profit organization with a very limited marketing budget, what I appreciated most about Carol was her willingness to be flexible and creative in helping us decide how best to meet our needs. In the end, the reports she developed  were very helpful to our Board's overall discernment of future directions."


Patricia Martin, CEO, LitLamp Communications Group

"My firm has collaborated with CBWhite on a number of projects. We keep turning to Carol for her strategic approach to research because it always yields the most meaningful insights. She's bright, ethical and enjoys burrowing into the tough problems and solving  them with solid research."


Mary Lou Smith, Co-Founder, Research Advocacy Network

"Our work with CBWhite gave us a new strategy for increasing participation in cancer clinical trials, which is a National Cancer Institute initiative. By conducting focus groups, Carol helped us understand what research-oriented questions were important to cancer patients. The resulting information guided us in designing trials and developing education programs that addressed critical participant concerns and focused on the key benefits of participation. Thanks to CBWhite’s services, we were seen as innovators in bringing the focus group concept to cancer research, which strengthened our image as an organization that brings new, important and validated information to the table.

"Carol is easy to work with, meets deadlines, provides good advice and new ideas, and delivers excellent value for the money. Her recommended strategies help solve tough problems, and her reports are thought-provoking, well-written, and instantly usable. We’ve shared these reports with large, national organizations, including the National Cancer Institute, Public Responsibility in Medicine and Research, Gilda's Club, Eastern Cooperative Oncology Group, Radiation Therapy Oncology Group and others."